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  • ヤムヤム
  • ヤムヤム
  • ヤムヤム





Yumyum instant noodles are cut into short pieces so that it can be eaten like a soup with a spoon. While designing a package for a European market requires a taste that is different from that required for an Asian market, what is most important is to communicate in a straightforward manner the main features of the product. Competitors’ packages provide vital information necessary in developing the concepts to be communicated. Various factors such as a strong product message and even the size of the package are important in creating a market success.


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