Hatada

高い技術力を誇る日本の中小企業は、常に産業の成長を支えてきました。精密工業用ゴムの生産課程をイメージし、製品のテクスチュアを想起させるロゴをデザインしました。

Small- and medium-size enterprises that boast superior technology have always been the foundation of Japanese industries, and will continue to serve as a valuable Japanese technological asset. High precision rubber components are used for products that are found all around us, from our homes to our offices. The logo is suggestive of the company’s accumulated technological capabilities and the texture of its products.

以技术高超为豪的中小企业一直支撑着日本的产业。相信今后其存在也将继续成为日本技术力量的宝贵资产。从办公室用品到身边物品，精密工业用橡胶被应用在所有产品中。设计构想是令人联想到技术力量和产品的材质。