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    ASA

    朝日新聞サービスアンカー

    1991
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地元と新聞販売店との強い絆を明るいイメージに刷新しました。頭文字ASAは地平から昇る太陽を表現しています。日本タイポグラフィ年鑑入選。 (AD: 中村誠)

Asahi Shimbun Newspaper marketing outlets have successfully improved the image of their strong connection with their customers to one that is bright and modern. The initials of Asahi Service Anchor (ASA) can be read as “asa,” meaning morning, and they symbolize the sun rising from the horizon. The logo has received an award from the Japan Typography Association.

朝日新闻销售店成功地把和顾客之间的坚固关系变成了现代而明快的印象。首字母的ASA,读作“朝”,表现了从地平线上升起的太阳的形象。该设计在日本Typography协会获奖。

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